A little about myself
I am a Strategic Designer based in Perth, WA.
With a passion for understanding customers, I utilise strategic design capabilities (UX, CX, SD) and a broad toolkit of design thinking techniques to understand stakeholder requirements and surface insights. I then define, design and deliver simple solutions to complex problems, across multiple channels, for large organisations with broad audiences.
Expertise
Research
Business and customer requirements
Quantitative and qualitative research (contextual enquiry, interviews, surveys, data analysis)
Workshop design and facilitation (ideation, Customer journey mapping, service blueprints)
Stakeholder mapping, abstract laddering
Quantitative and qualitative research (contextual enquiry, interviews, surveys, data analysis)
Workshop design and facilitation (ideation, Customer journey mapping, service blueprints)
Stakeholder mapping, abstract laddering
Define
Feature prioritisation
Persona development
Scenarios, user flows, user tasks
Information architecture and sitemaps
Persona development
Scenarios, user flows, user tasks
Information architecture and sitemaps
Design & prototyping
Interaction design
Wire-framing and prototyping
Usability and multivariate testing
Functional specification authoring
Wire-framing and prototyping
Usability and multivariate testing
Functional specification authoring